Hold the phone, we have a winner for Christy’s new favorite commercial.
We don’t have network television, (we watch with a computer hooked up to our huge tv, and make do with Hulu and Netflix) so I don’t know if this ad has been around for a while and I just haven’t seen it. But I saw a slightly shorter version today for the first time and I almost spit out my fizzy water, because it’s the best counter cultural ad I’ve seen since that one Dove commercial.
I am forever telling my high school students to be filters of culture, not sponges. Sort of along the lines of “in the world, but not of the world,” but more specific. Being a filter of culture is all about looking at that which we take in with a critical eye. It’s asking ourselves “what message is this sending?” “What am I being sold?” “What assumptions am I being asked to make?” “Is there an ideal being set that I’m asked to buy into?” The questions one can ask are staggering. I apply this to television, books, media, news, music, and especially advertising. This is the first time I’ve seen a commercial ask the questions.
Watch What You Watch, sponsored by the Girl Scouts of America